Recent developments in search engine optimization

Traditionally, web sites, as search engines only show results from organic search algorithms, were easier to optimize. Techniques for positioning in the search engines were known and easy. Recently, however, are appearing in several new technologies seekers who have entered many new variables that must be taken into account when optimizing a website.

Some of these new technologies are:

Universal Search

It is one of the biggest changes in search engines, where the search results pages show a composite of organic search results with pictures, videos, blogs, local results, press releases, books and products. Simply no longer we have to create content optimized for organic search, but must be optimized for universal search. This is especially important for vertical content of a web site on a specific topic.

Custom Searches

Google in particular has launched several features that add ease for search engines to link content with user actions that are stored in web history of Google , the Google Bookmarks , Google side wiki and recently presented in March 2010, stars that appear in the search and make it possible to mark links as favorites. Each user will get better in time personalized search profile, where favorite links and pages will become more important than non-visited.

Real-Time Search

This feature provides the ease of linking search results to websites that provide real-time content, for example with Twitter, Myspace or Facebook, until March 2010. It is likely that the list that provides real-time content will grow over time.

Social Search

It was launched as an experiment by Google in late 2009 and provided in the search results pages of content from social networks that have been entered in the user profile. These contents are only obtained from the network of contacts that a user has on the network relevant to the keywords used in the search.

Local searches

It is a feature provided by Google and is a combination of Google Maps with Google Local Business, which provides content for search of local demand, where the results are valid in a specific geographic region.

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